After a lengthy process of elimination, one stood out from the rest: a rabbit with a bow tie and long ears, drawn by Naoto Ohshima, a 26-year-old game artist who had worked on a couple of SEGA titles in Japan. SEGA's internal design competition for a new mascot yielded some 200 new characters, from across all departments within SEGA Japan and SEGA of America. Sensing Nintendo was many months away from launching the SNES, its own 16-bit console, SEGA had a window in which they could convert their technological advantage into sales. These technical improvements would greatly enhance the game design of what would become Sonic The Hedgehog. As well as offering improved graphical techniques, such as complex parallax scrolling, the Mega Drive could also output larger image sprites, and more colors.
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